Third-party logistics leadership

Iulian Trandafir is the Central and Eastern Europe (CEE) Regional Director for Alliance Healthcare and Alloga/ICS, part of the Cencora family of companies. Based in Romania, Iulian oversees operations across Romania, the Czech Republic, and Lithuania, leading with a focus on expanding Cencora’s presence in Eastern Europe. His leadership is centered on fostering innovation, developing talent, and delivering tailored healthcare logistics solutions to meet the needs of pharmaceutical manufacturers and patients.

With over 27 years of experience in the healthcare and pharmaceutical distribution industry, Iulian has built a distinguished career through various roles at Alliance Healthcare. Prior to his current position, he served as Chief Executive Officer of Alliance Healthcare Romania (Farmexpert) for over 11 years, where he drove the company’s growth and operational excellence. His career began in sales with global brands like Xerox and Whirlpool, before transitioning into the pharmaceutical sector, where he has been instrumental in shaping the business across multiple markets.

Iulian’s leadership style is guided by the principle of “putting people first.” He believes in building well-trained, motivated teams and fostering a culture of accountability and trust. He emphasizes the importance of empowering teams to make decisions and deliver exceptional performance.

In addition to his professional achievements, Iulian holds an Executive MBA from Kennesaw State University in Atlanta, Georgia, and a bachelor’s degree in management of technological systems from Bucharest Polytechnic Institute. His expertise spans business administration, change management, and strategic growth, making him a key leader in Cencora’s mission to create healthier futures.