Our offerings in Romania
At Cencora, we support Romania's healthcare system through practical, tailored solutions designed to help organisations comply with both national and European Union regulations. We work with partners across the public and private sectors to improve access to medicines, leveraging our strong nationwide distribution network to reach patients throughout the country, including those in underserved and rural areas.
As Romania's pharmaceutical market continues to evolve, driven by increasing demand for specialty products, biologic therapies, and innovative treatments, we combine global expertise with a deep understanding of the local landscape to help manufacturers, providers, and pharmacists adapt, grow, and achieve success.
We are guided by a simple purpose: to help bring therapies closer to patients, improve access to healthcare, and contribute to better outcomes for communities across Romania.
As Romania's pharmaceutical market continues to evolve, driven by increasing demand for specialty products, biologic therapies, and innovative treatments, we combine global expertise with a deep understanding of the local landscape to help manufacturers, providers, and pharmacists adapt, grow, and achieve success.
We are guided by a simple purpose: to help bring therapies closer to patients, improve access to healthcare, and contribute to better outcomes for communities across Romania.
Who we serve
Pharmaceutical manufacturers
For pharmaceutical manufacturers, we provide a comprehensive range of distribution, logistics, marketing, and sales support services, as well as clinical trial management and patient support programmes. Through our expertise, extensive network of pharmacies, and strong healthcare partnerships, we help drive brand growth and support efficient market access for pharmaceutical products.
Pharmacies
For pharmacists, we provide pharmaceutical distribution services, pharmacy management and development solutions, professional training programmes, and access to the Alphega community — one of the largest networks of independent pharmacies in Europe. Through these services, we help enhance the patient experience, improve operational efficiency, and support business growth.
Related links
Job openings in Romania
View our Local Pharmacovigilance info
Available in Romanian only
Our solutions available in Romania
European distribution network
With an extensive product range offered through our user-friendly online portal, we help distributors across Europe maintain a secure and reliable pharmaceutical supply chain.
Pharmacy marketing and sales support
Strategic partnership from Skills in Healthcare for pharmacies aiming to improve sales and build stronger brand presence among patients and customers.
Product marketing and sales support
From Skills in Healthcare, a comprehensive range of expert marketing resources and brand support services for pharmaceutical companies ready to maximise their impact and increase profitability.
Clinical trial logistics
Simplify the logistics process with comprehensive management from trial material sourcing to final delivery
iPharma
iPharma enables pharmacies across Romania to place orders quickly and efficiently, with real-time visibility into product availability, order status, and promotions. The platform also helps pharmaceutical manufacturers connect with pharmacies through targeted promotional opportunities and valuable market insights.
Logistics and warehousing
Simplifying pharmaceutical supply chains from clinical trial to commercial scale
Our integrated supply chain combines industry-leading expertise with global reach to help simplify the complexity of pharmaceutical supply chains and reduce risk. From a single clinical sample to a global product launch, we manage customs, compliance, and temperature control with precision to protect product integrity, mitigate risk, and ensure patients receive therapies when they need them.
Third-party logistics (3PL)
Cencora 3PL supports pharmaceutical and healthcare manufacturers with end-to-end third-party logistics across Europe, including GDP-compliant warehousing, ambient and cold chain storage, inventory management, order processing, and distribution. Our teams help you get products to market efficiently while meeting the regulatory requirements of each country you operate in.
Our impact in Romania
Alliance Healthcare is one of the main distributors of pharmaceutical products in Romania, a provider of logistics services that offers both assistance in clinical studies and innovative solutions for pharmacies and pharmaceutical manufacturers.
200+
manufacturer partnerships*
11,500
medicines distributed*
5,500
delivery locations*
*The statistics presented above reflect Alliance Healthcare's reach and impact across Romania, based on internal data as of July 2026.
Our brands in Romania
We are proud to develop and strengthen our own portfolio of brands in Romania, delivering trusted, high-quality solutions designed to meet the evolving needs of healthcare professionals and the communities they serve.
Alcura
Alcura provides dedicated solutions for pharmaceutical and healthcare companies, supporting every stage of the product lifecycle and patient journey. Alcura's services include clinical trial support, specialised logistics, packaging and labelling, early access programmes, patient recruitment and support, as well as clinical project management.
Alloga
Alloga provides integrated pharmaceutical third-party logistics (3PL) solutions, including warehousing, transportation, order management, packaging, and distribution, ensuring a secure supply chain that meets the highest quality standards. With specialised infrastructure for temperature-controlled products and extensive nationwide coverage, Alloga supports pharmaceutical manufacturers with efficient, flexible services tailored to the evolving needs of the market.
Alphega
Alphega is one of Europe’s largest communities of independent pharmacies, providing solutions that support business development, enhance patient care, and improve pharmacy performance. Its services include professional training and e-learning programmes, pharmacy management consultancy, marketing and merchandising support, access to market insights, health and loyalty campaigns, as well as assistance with brand development and sales optimisation.
Skills in Healthcare
Our Skills in Healthcare team offers a wide range of marketing and sales solutions to support brand growth, including strategies for product promotion, sales performance and leveraging market insights.
Our product brands in Romania
We are proud to work with brands that offer quality products that reflect our commitment to consistency and care, meeting the evolving needs of healthcare professionals and the communities they serve throughout Romania.
European projects
Our training initiatives project MOVE / cod SMIS 308938 and project Step UP / cod SMIS 300710 aim to provide awareness, counseling, and professional training for 613 employees in the pharmaceutical sector across Romania over 36 months. The programs focus on equipping employees with updated skills to keep pace with technological advancements and emerging labor market demands, by helping that they remain competitive and capable in an evolving workplace.
A commitment to corporate responsibility
We are committed to creating a positive and lasting impact in the communities where we operate by improving access to healthcare, education, and social support. In partnership with organisations such as Teach for Romania, Hope and Homes for Children, Save the Children Romania, and the SO.SI.SE.SA. Foundation, we support vulnerable communities by facilitating access to healthcare services, education, and essential resources, while also contributing to the reduction of infant mortality. These initiatives reflect our commitment to improving people's quality of life and strengthening Romania's healthcare system, benefiting communities and patients across the country.
Meet our local leadership
Committed to collaboration, our local leadership team in Romania is dedicated to building lasting partnerships and supporting your success at every stage.
Iulian Trandafir
VP Regional General Director CEE
Emilian Trăsnea
Finance Director
Daniel Ștefan
Sr Director Executive Management
Ionuț Căulea
Director Operations
Carmen Zota
Regional HR Director
Alina Pene
Sr Director – CEE Marketing & Communications
Elena Iacob
CEE Regional Senior Legal Counsel
Complete this short form to connect with our team in Romania. From general business information to partnership opportunities and tailored solutions, we’re here to support your local needs.
Need immediate assistance?
Visit our help and support page for help with orders, technical issues, account updates, and more.
Need immediate assistance?
Visit our help and support page for help with orders, technical issues, account updates, and more.
