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Skills in Healthcare

Skills in Healthcare, part of Cencora, is a contract sales organisation working with retail pharmacy. We offer a comprehensive range of expert engagement resources and brand support services, partnering with pharmacies and pharmaceutical companies to develop customised solutions.
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Available for
  • Pharma
  • Pharmacies
Available in
  • Romania
  • Spain
  • U.K.
  • Hungary
  • Poland
Related capabilities
  • Pharmacy solutions
  • Commercialization support

Contact sales

Talk to our team about building a customised engagement programme for your brands.

Grow your brands in retail pharmacy 

Our team of experts in sales, marketing, medical visits, and point-of-sale management combines deep pharmacy channel expertise with commercial sales experience. As part of Cencora's European distribution network, Skills in Healthcare gives you access to flexible, cost-effective solutions that realise your brand's potential in retail pharmacy: driving sales and share, securing listings, taking orders, and keeping your products front of mind at the counter.

Whether you need a single tactical campaign or a fully outsourced commercial team, we design each programme around your goals. 

What we deliver across Europe

One partner, one coordinated programme. Drawing on the services our country teams deliver in each market, we can help you enhance operational efficiency, empower smarter decision-making, and deliver a competitive edge. 

Contract sales and field teams

Dedicated and syndicated field sales forces with an experienced, pharmacy-channel profile: quarterly sales cycles, key account management, sell-in and sell-out execution, product launches, and face-to-face training.
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Telesales, telemarketing, and direct marketing

Comprehensive telesales and telemarketing for consumer healthcare and pharma clients — standalone or complementing your field force — including lead generation, launch support, performance management, and HCP direct marketing that reaches, informs, and educates the dispensing market.
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Remote engagement and e-detailing

Remote medical visits and e-detailing programmes with continuous HCP contact, scheduled no-wait visits, segmented or ad-hoc campaigns, and omnichannel follow-through — sampling and telesales activity in local pharmacies.

Merchandising and point-of-sale 

Store and product merchandising from pharmacy retail environment experts: optimum product placement, on-shelf support which aims to help increase purchasing decisions, and point-of-sale management that can raise brand awareness.

Brand detailing, training, and education

Brand detailing plus training for pharmacy staff — face-to-face, telemarketing-led, or e-learning — so pharmacy teams know your products and present them with confidence. Includes product and therapeutic area training, brand strategy, and support for new launches and loss of exclusivity. 

Reporting, data and insight

Reporting metrics tailored to your commercial needs, with detailed sales and customer analysis to help to identify trends, uncover growth opportunities, and optimise performance — backed by stock management systems and robust data solutions.

Pharmacy services development 

A team of qualified pharmacists, telemarketers, and project coordinators delivering patient access and intervention programmes — from screening and signposting to full-service design, delivery, and management.

Consulting and integrated services

Strategic and management consulting, communication supports and tools, and integrated programmes that combine our sales capabilities with Cencora's European logistics and wholesale strength, retail skill set, and pre-wholesale services. 
 

Connect with our Skills in Healthcare team 

Tell us about your brands and markets, and we’ll connect you with the right team to discuss an engagement programme for your business.

Please do not include patient information or other sensitive personal data in this form. 
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Legal and regulatory information 

Skills in Healthcare U.K., Terms and conditions of supply