Launch campaigns that clear review the first time
Promotional material review sits between commercial ambition and regulatory risk. Every piece has to satisfy the code in each market where it runs, and each market names a different person as accountable for signing it off.
Cencora combines regulatory and medical reviewers with a network of local signatories, so your materials are assessed once against global standards and again against the national rules that govern them. You get clear feedback on what is approvable, what carries risk, and what alternative wording achieves the same commercial objective.
Cencora combines regulatory and medical reviewers with a network of local signatories, so your materials are assessed once against global standards and again against the national rules that govern them. You get clear feedback on what is approvable, what carries risk, and what alternative wording achieves the same commercial objective.
Close the gaps that turn approved copy into risk
Promotional compliance failures rarely come from bad intent. They come from fragmented review, unclear local accountability, and codes that differ market by market. Cencora closes those gaps.
Divergent national codes
Every market applies its own code and its own legislation, so a campaign approved centrally can still fail national review.
Missing local signatories
Several countries require a named, locally qualified person to sign off materials before they are used in that market.
Unprepared for inspection
Authority inspections and code complaints arrive without warning, and weak review records leave companies without a defensible audit trail.
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Complete coverage from global asset to national sign-off
You get regulatory and medical review of promotional and non-promotional materials at both global and local level, one project manager as your single point of contact, and local signatories or responsible persons wherever national law requires one.
Review runs in your own systems and in local languages, with written feedback on risks and approvable alternatives for each piece.
Review runs in your own systems and in local languages, with written feedback on risks and approvable alternatives for each piece.
What we offer
Global and local review
Regulatory and medical assessment of advertising and promotional materials at global level and in each national market.
Local signatory network
Qualified local signatories and responsible persons in the markets that require one, including the U.K., Germany, Italy, and France.
Healthcare compliance advisory
Advice on the codes and legislation governing medicine advertising, plus support with complaints, investigations, and appeals.
Procedure and training setup
Standard operating procedures written or reviewed for global and national use, with e-learning, workshops, and webinars for your teams.
System and workflow design
Guidance on review, approval, and signature workflows in your own platforms, configured to the requirements of each market.
Audit and inspection support
Assessment of your current position ahead of an authority inspection, with actionable findings you can use to correct and prevent risk.
Why choose Cencora for promotional material compliance
Regulatory and medical reviewers
Reviewers who hold both regulatory and medical expertise, so commercial claims are tested against science and against the code.
In-market signatory coverage
Named local signatories and responsible persons already qualified in the markets where national law requires one.
Constructive alternative solutions
Reviewers who propose approvable alternatives rather than simply rejecting, so campaigns keep their commercial intent.
Expert insight
The country-specific nature of promotional materials compliance requirements makes it very difficult for companies new to Europe to navigate the process on their own.
— Andy Harbrow, Anne Soikkeli and Katharina Stapler-Cebulla
The complex path to meeting promotional materials requirements in Europe
PharmaLex is now Cencora
Promotional material compliance is part of our Commercialization support capability. Same team, same expertise, now with greater reach.
Need more information about promotional material compliance?
Our team of experts is here to assist you. Whether you have questions or need more detailed information, don’t hesitate to get in touch. We’re dedicated to providing the support you need.