Cencora solution

MFN strategy

Navigate the impact of the U.S. Most Favored Nation (MFN) policy on your global market access and pricing strategy. Assess risk, model scenarios, and align teams to make informed market access and pricing decisions.
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Available for
  • Pharma
Available in
  • Global
Related capabilities
  • Commercialization support

Plan for pricing decisions that reach across markets

U.S. MFN initiatives are reshaping the relationship between U.S. drug pricing and international prices. Their implications vary by product, payer channel, and policy or agreement, making a coordinated global response increasingly important.

Evidence and payer decisions help shape pricing and reimbursement internationally. Where those prices inform an MFN benchmark, they may also influence U.S. financial exposure. Manufacturers therefore need to consider pricing, evidence, and launch decisions together, balancing commercial objectives with patient access.

3 reasons why MFN matters now

MFN brings pricing, evidence, and access decisions into sharper focus, increasing the importance of a coordinated strategy across markets.

1. Pricing

Greater pricing interdependence
International pricing and contracting decisions may affect U.S. exposure where local prices inform MFN benchmarks.

2. Evidence

Evidence and value implications
Evidence and HTA outcomes can shape international pricing and reimbursement, with potential implications where resulting prices inform MFN benchmarks.

3. Access

More complex, strategic trade-offs
Launch sequencing, pricing, and reimbursement decisions must balance commercial objectives, cross-market implications, and timely patient access.
A diverse group of employees are gathered in a meeting room.

What we offer

A diverse group of employees are gathered in a meeting room.
Drawing on Cencora’s broader Value, Evidence & Access capabilities, we bring together global pricing, evidence generation, value communication, reimbursement, and market access expertise to help manufacturers navigate MFN.

We connect policy insight with commercial strategy and local market knowledge, helping you understand exposure, evaluate options, and coordinate pricing, evidence, and access decisions across the product lifecycle.
A diverse group of employees are gathered in a meeting room.

Turn policy change into a strategic plan

Understanding MFN exposure is only the starting point. We help you turn that understanding into a practical response, from pricing and launch planning to evidence strategy and coordinated decision-making.

Exposure assessment

Identify where your portfolio may be exposed to MFN, considering relevant products, payer channels, international benchmarks, and policy or agreement terms.

Scenario modeling

Model pricing, contracting, and launch scenarios to assess potential financial exposure and weigh revenue implications alongside market access objectives.

Launch sequencing

Evaluate country and indication launch sequences, considering international pricing interdependencies, evidence readiness, and reimbursement dynamics.

Evidence & HTA strategy

Align evidence generation, HTA preparation, and value communication to address payer requirements, demonstrate product value, and support market access.

Policy monitoring

Monitor MFN and related policy developments to understand what is changing and when to adapt your strategy.

Governance design

Establish governance frameworks that align global and local teams, clarify decision rights, and support coordinated pricing and market access decisions.

Why choose Cencora for MFN strategy support

Global perspective

A global perspective connecting U.S. policy developments with international pricing, evidence, and market access dynamics.

Local knowledge

In-depth understanding of local pricing, reimbursement, HTA, and payer requirements to inform strategies tailored to individual markets.

Connected expertise

Connected expertise in HEOR, evidence generation, pricing, reimbursement, and market access to support informed strategic decisions.

Common questions about MFN models and planning priorities

Explore the key MFN initiatives, their potential implications for manufacturers, and practical considerations for strategic planning.

MFN refers to several initiatives that link certain U.S. drug prices or manufacturer rebates to international prices. Three key models from the Centers for Medicare & Medicaid Services (CMS) differ in scope and status.

1. GENEROUS | Voluntary Medicaid model: Uses supplemental manufacturer rebates to align Medicaid net prices with international prices, alongside standardized coverage criteria negotiated with CMS. Participation is voluntary for manufacturers and states.

2. GLOBE | Finalized mandatory Medicare Part B model: Uses international pricing benchmarks to calculate manufacturer rebates for certain high-spend drugs and biologics. It applies in geographic areas representing approximately 25% of Original Medicare Part B beneficiaries, with drug exclusions and manufacturer participation waivers.

3. GUARD | Proposed mandatory Medicare Part D model: If approved, this model would use international pricing benchmarks to calculate manufacturer rebates for certain sole-source drugs and biologics. It would apply in geographic areas representing approximately 25% of Part D beneficiaries, subject to final rule-making.

Manufacturer-specific MFN agreements may also shape exposure and overlap with these models. Their implications depend on the products and terms involved.

MFN may affect manufacturer rebates, net revenue, and decisions about pricing, contracting, and launch strategy. The impact will depend on the applicable model or agreement and the products involved.

Evidence and HTA outcomes remain important because they can influence international pricing and reimbursement. Where resulting prices are used in an MFN benchmark, they may also affect U.S. financial exposure.

Implications for coverage, patient costs, and access vary by initiative and should be considered alongside the commercial impact.

Start by assessing portfolio exposure and identifying the products, markets, and pricing arrangements most likely to be affected.

Next, evaluate pricing, contracting, and launch scenarios to understand potential financial implications and market access trade-offs, alongside local evidence needs and HTA readiness.

Then, bring global and local teams together around clear decision-making responsibilities, and revisit the strategy as policies and agreement terms evolve.

Expert insight

MFN adds a new dimension to global pricing and market access strategy. The challenge is to understand what it means for each product and make informed pricing, evidence, and launch decisions that balance long-term value with patient access.

— Rafael de Alencar, MSc

Seven MFN and IRP mistakes that can put millions at risk

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Related resources

Explore our latest perspectives on MFN, international pricing, and the evolving implications for evidence, value, and market access strategies.

Article

Seven MFN and IRP mistakes that can put millions at risk

Article

How MFN is reshaping global market access

Interview

Most Favored Nation (MFN): Implications for market access, launch strategy, and innovation
 

Need more information about MFN strategy?

Connect with our experts to explore how MFN may affect your portfolio and how Cencora can support your pricing, evidence, and market access strategies. Whether you have questions or need more detailed information, don’t hesitate to get in touch. We’re dedicated to providing the support you need.