Article

Seven MFN and IRP mistakes that can put millions at risk

Avoid costly pricing missteps by understanding the common MFN and IRP risks that can impact global pricing strategy, market access, and long-term revenue.
As Most Favored Nation and international reference pricing models evolve, manufacturers face growing pressure to protect global price integrity. A single visible price, discount, or access decision can influence payer expectations across markets, affecting launch sequencing, negotiations, and long-term revenue.

This article outlines seven common MFN and IRP mistakes — and the practical steps manufacturers can take to quantify exposure early, strengthen governance, defend value, and reduce cross-market spillover risk.

Click below to read the full article and learn more:

We’re here to help

Connect with our team today to learn more about how Cencora is helping to shape the future of healthcare.
abstract

Related resources

Webinar

AI as a strategic asset across the product lifecycle

Webinar

Breaking down barriers: Why early commercialization planning is key to a successful market entry strategy

Webinar

Unlock payer market research opportunities with Cencora: What to expect and how to get started