Article

Insights from Pharma 2025: Preparing for change: Rare disease launches in the era of EU Health Technology Assessment (HTA)

  • Ruairi O'Donnell, PhD

At the Pharma 2025 conference in Barcelona, global industry leaders, innovators, and changemakers gathered to explore the evolving landscape of pharmaceuticals and healthcare. Through a series of in-depth interviews with experts from across the sector, Cencora uncovered valuable perspectives on the challenges and opportunities shaping the future, including accelerating access to innovation, enhancing patient-centricity, and harnessing the power of data and digital transformation.

 

These conversations reflect the pulse of an industry in motion, committed to driving smarter, more sustainable healthcare solutions in an increasingly complex world. Whether focused on regulatory evolution, market access, technological breakthroughs, or cross-sector collaboration, each expert offered a unique lens on how pharma is adapting to meet the needs of tomorrow. 

Here, we present key takeaways from the insightful conversation between Diana Sinkevich, Vice President of Market Access and Health Economics and Outcomes Research at Chiesi, and Ruairi O’Donnell, EU HTA Lead at Cencora, on the anticipated impact of the EU Health Technology Assessment (HTA) on rare disease product launches.

Understanding the EU HTA regulation and its implications for rare diseases

The introduction of the joint clinical assessment (JCA) and joint scientific consultation (JSC) processes marks a pivotal shift in how rare disease medicines will gain access to patients across Europe. The EU HTA regulation officially came into force in January 2025, initially focusing on oncology products and advanced therapy medicinal products (ATMPs). As O’Donnell remarked, “These changes will fundamentally reshape the way medicines gain access to patients across the continent.” However, according to Sinkevich, the rare disease community is fortunate to have a few years to observe and adapt to these developments before the full implementation in 2028. This transitional period could allow companies to refine their approaches but also highlights a significant challenge: many products currently in clinical development may not easily align with the JCA's requirements. 

Key challenges ahead 

  1. Comparative evidence: Generating robust comparative evidence poses a major hurdle. The inherent complexities of rare diseases, including heterogeneous populations and the difficulty of conducting randomized clinical trials, create a challenging environment for demonstrating relative effectiveness. Sinkevich remarked, "Without randomized clinical trials, what do we do?" The existing guidance acknowledges observational and single-arm trials, yet the HTA assessors may prioritize traditionally “strong” evidence, such as randomised controlled trials, potentially sidelining the unique context of rare disease therapies. 
  2. Expertise and conflict of interest: Another critical concern is the limited pool of opinion leaders in rare diseases. Given the small number of experts available, conflicts of interest may arise when these individuals serve on scientific committees or advisory boards. Sinkevich pointed out, "If we are launching into a new therapeutic area, we probably have a couple of experts in the whole of Europe," which raises concerns about the adequacy of expertise available for the JCA process. 

Organizational adaptation in response to HTA regulation

As Sinkevich and O’Donnell both highlighted, companies need to adapt their internal processes to accommodate the demands of the JCA. A dual approach should focus on: 

  1. JCA dossier preparation: The workload associated with compiling the JCA dossier, alongside European Medicine Agency (EMA) submissions, creates significant pressure on market access, biostatistics, regulatory, clinical, and medical teams. Companies must ensure they have the necessary resources and cross-functional expertise to manage this workload effectively. 
  2. Evidence generation: There is a concerted effort to integrate insights from early scientific advice consultations into clinical development programs. This proactive approach aims to enhance the relevance of data packages for HTA assessments and align with regulatory expectations.

Long-term implications for pricing and reimbursement

While the immediate impact of the HTA regulation on pricing and reimbursement decisions remains uncertain, Sinkevich suggested that outcomes from the JCA process could lead to a more homogenized access landscape across Europe. She commented, "The tone of the results of the JCA report, either positive or negative, would definitely have an impact down the line." This could complicate negotiations if the JCA report indicates insufficient robustness in the submitted data. 

Looking towards the future, both experts speculated on the potential for a unified approach to pricing and reimbursement, especially in light of recent developments such as the Critical Medicines Act, which hints at joint procurement initiatives. 

Ensuring patient access amidst evolving regulations

As the landscape of EU HTA regulation continues to evolve, the next few years will be critical for the successful launch of rare disease therapies. Sinkevich encapsulated the dual mission of prioritizing patient access while ensuring that companies remain competitive. "We need to ensure that Europe stays competitive and our business can thrive because otherwise, we cannot bring innovations to our patients." 

O’Donnell emphasized the importance of collaboration and adaptation in this evolving landscape, stating, “The success of the new HTA framework will ultimately depend on our ability to work together as an industry, engage with stakeholders, and keep the needs of patients at the forefront of our efforts.” 

The insights shared at Pharma 2025 highlight the pressing need for the pharmaceutical industry to embrace flexibility and innovation in response to regulatory changes. By fostering partnerships, sharing knowledge, and remaining committed to patient-centric approaches, the sector can pave the way for greater access to cutting-edge treatments for rare diseases. The path forward will require collective effort, but the potential rewards of improved patient outcomes and enhanced therapeutic options are well worth the journey. 

Watch the full conversation

Watch the insightful discussion between Diana Sinkevich and Ruairi O’Donnell to gain a deeper understanding of how EU HTA regulations will impact the future of rare disease product launches and what strategies companies can employ to ensure successful outcomes. Discover how these changes can enhance access to innovative medicines across Europe and what they mean for your organization.

 

The contents of this piece contain marketing statements and do not include legal advice. 

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