Interview: The critical role of digital engagement in connecting HCDMs and payers

At AMCP 2025 in Houston, Milestone Pharmaceuticals stood out with its impactful digital engagement strategies, earning the Innovation and Impact Award in the mid-to-large biopharma category. John Jackimiec, Vice President of Market Access, examines the dynamics of digital transformation and its role in the company’s success.

In the interview, John Jackimiec shared valuable insights into the critical role digital engagement plays in connecting with healthcare decision-makers and payers. He also discussed the shifting landscape of virtual communications in the wake of COVID-19 and its broader implications for the biopharma industry. Listen to the interview to gain a deeper understanding of Milestone Pharmaceuticals' approach to digital strategies and how these efforts help overcome challenges while maintaining momentum in a rapidly evolving industry.