Case study

New support models to reach healthcare providers more effectively in an evolving pharma landscape

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In this case study, discover how Cencora and a leading biopharma client adapted to an evolving healthcare landscape by implementing an innovative field team model. This approach integrated multiple specialized roles, such as Institutional Field Reimbursement Managers and Payer Account Directors, to effectively reach healthcare providers and streamline communication with sites of care. By offering adaptable and flexible solutions, Cencora’s Field Services provide a robust solution for pharmaceutical manufacturers facing the challenge of supporting SOCs in an increasingly competitive and time-constrained environment..
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