Increasing patient engagement through thoughtful copay program design

Cencora partnered with Indivior to revamp patient support materials for SUBLOCADE®, a treatment for opioid use disorder. The redesigned content aimed to enhance patient engagement, improve copay program utilization, and foster emotional connections with diverse patient populations. The effort led to significant increases in copay card usage and program utilization, showcasing the power of empathetic, patient-centric design in transforming healthcare communications.