Webinar

Designing for Success: A Health Systems Perspective on Tailoring Your Program for the Commercial Landscape

In this webinar, “Designing for Success: A Health Systems Perspective on Tailoring Your Program for the Commercial Landscape,” our expert panel discusses the essential strategies for successfully launching and managing advanced therapies in a complex commercial environment. They share insights on the importance of collaboration between manufacturers and health systems, focusing on effective distribution strategies, patient access, and the challenges of implementing complex product and patient treatment journeys.

Explore how health systems can tailor their programs to navigate the commercial landscape effectively, ensuring that advanced therapies reach patients who need them.

Speakers:

Ben Shaffer - Senior Director, CGT Enterprise Partnerships at Cencora
Stephanie Wirkes - Head of Distribution Strategy & Execution, US Market Access at Bayer
Donn Davis - Pharmacy Business and Revenue Integrity Manager at Moffitt Cancer Center
Ashley Dalton - Associate Chief Pharmacy Officer, Infusion at UC San Diego Health-System
Justin Konkol - Director of Pharmacy at Froedtert & Medical College of Wisconsin