Webinar
AI in market research: Faster pricing and market access insights
AI Summer Series Webinar
Market research in pricing and market access is under growing pressure to deliver actionable insights faster, often across multiple geographies, therapeutic areas, and stakeholder audiences simultaneously. When applied thoughtfully, artificial intelligence (AI)‑enabled market research can help teams accelerate critical workstreams — from disease landscape assessment and competitor analysis to discussion guide development, data analysis, and report generation — without compromising the depth, rigor, or strategic nuance that pricing and access decisions demand. Watch the recording to see how AI-assisted market research can speed pricing and market access insights while supporting stronger decisions through rigor and expert oversight.
Market research in pricing and market access is under growing pressure to deliver actionable insights faster, often across multiple geographies, therapeutic areas, and stakeholder audiences simultaneously. When applied thoughtfully, artificial intelligence (AI)‑enabled market research can help teams accelerate critical workstreams — from disease landscape assessment and competitor analysis to discussion guide development, data analysis, and report generation — without compromising the depth, rigor, or strategic nuance that pricing and access decisions demand. Watch the recording to see how AI-assisted market research can speed pricing and market access insights while supporting stronger decisions through rigor and expert oversight.
Key highlights
- Accelerating landscape and competitive insights: How AI‑enabled synthesis can help teams assess disease burden, unmet need, and competitor positioning earlier, strengthening the evidentiary foundation for pricing and market access strategy.
- Enhancing research design and preparation: How AI can support faster, more structured discussion guide development, helping teams get into the field sooner with well‑crafted instruments for payer and provider stakeholder research.
- Improving analytical speed and depth: Where AI‑assisted data analysis can help surface patterns in payer preferences, willingness‑to‑pay signals, provider restriction sensitivity and access barriers more quickly, enabling more iterative, insight‑driven decision‑making.
- Responsible use and expert oversight: How teams are combining AI tools with researcher expertise, methodological rigor, and governance to help ensure market research outputs remain credible, nuanced, and fit for pricing and access decisions.
Moderator:
Chris Englerth, Director of Global Consulting Services, Cencora
Speakers:
Tushar Padwal, Director, Value and Access Strategy, Cencora
Shivam Patel, Associate Director, Value and Access Strategy, Cencora
