Tina Martinez discusses how co-creation drives successful pharma supply chain solutions with Pharmaceutical Commerce

In a 3-part video interview with Pharmaceutical Commerce, Tina Martinez, Cencora’s vice president and head of global products and solutions, outlines a customer-first approach to partnering with pharmaceutical manufacturers, centered on active listening, early problem validation and iterative piloting to co-develop scalable solutions that support late-stage clinical programs through commercial launch.