Thinking ahead: How integrated development plans improve product success
As product competition increases, companies are often reducing their up-front development planning efforts in the hopes of getting to clinical trials – and to market – faster. As our speakers will show, however, this can be a costly mistake. A holistic and integrated development plan that incorporates elements such as regulatory and market access strategies, early pricing and reimbursement modeling, and innovative data analysis can significantly reduce development timelines – while improving submission and commercialization success.
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