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Harmonizing Health Technology Assessment: PICO consolidation under the EU HTA Regulation

Corporate partner insights interview by ISPOR

The EU HTA regulation (EU HTAR) is reshaping global market access, bringing both opportunities and challenges for manufacturers. In this exclusive Corporate partner insights interview by ISPOR, Ruairi O'Donnell, Vice President of Market Access and Healthcare Consulting Europe at Cencora, joins Dr. Patty Peeples to explore how the industry can adapt to this new reality. Ruairi shares actionable strategies to navigate the complexities of EU HTA and PICO consolidation. From harmonizing clinical evidence across Europe to addressing unrealistic comparators and leveraging real-world evidence (RWE), this discussion provides a roadmap for success.

Access now to prepare for the future of EU HTA

Watch the interview to uncover key lessons from early oncology and ATMP submissions, and gain forward-looking insights to navigate one of the most significant disruptions in market access today.

Key topics include:
  • The reality of harmonization under EU HTA and its impact on evidence planning
  • Challenges with PICO consolidation and strategies to address unrealistic comparators
  • Lessons learned from early submissions
  • The role of RWE in meeting EU HTA expectations
  • Strategic advice for manufacturers to protect access and adapt to regulatory demands

Corporate partner insights interview by ISPOR – Part 1

In this segment, Ruairi delves into the complexities of harmonizing clinical evidence across Europe while balancing national HTA sovereignty, highlighting the operational and strategic challenges manufacturers face. He shares insights into how companies can approach evidence planning, address unrealistic comparator demands, and navigate the risks of misaligned expectations. The conversation also introduces the growing role of RWE in meeting EU HTA requirements. Ruairi also provides a critical perspective on the potential pitfalls of misusing RWE and emphasizes the importance of strategic evaluation.

Corporate partner insights interview by ISPOR – Part 2

In this segment, Ruairi explores strategies for EU HTA success, covering challenges for small innovators, and Health Economics and Outcomes Research (HEOR)’s proactive evolution. Ruairi emphasizes timing, planning, agility, and collaboration as critical factors, urging manufacturers to address evidence gaps, leverage partnerships, and adopt artificial intelligence (AI) and advanced methodologies. He highlights collaboration, skill-building, and decisive action as key to thriving under EU HTA while navigating uncertainties.

EU Health Technology Assessment (HTA) consulting

As the European Union takes bold strides towards harmonizing and enhancing its healthcare landscape, the implementation of the Joint Clinical Assessment (JCA) stands as a pivotal moment. At Cencora, we help companies at all stages of the EU HTA journey, from early evidence to post-JCA implementation at the national level.

Ta kontakt med teamet vårt

Vårt team av ledende verdieksperter arbeider iherdig med å omsette bevis, policy-innsikt og markedsinformasjon til effektive tilgangsstrategier for det globale markedet. Vi hjelper deg med å finne frem i dagens komplekse helsetjenester. Kontakt oss, så hjelper vi deg med å nå målene dine.

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