Seminario web
Retain, release, reignite: Models to optimize the mature product portfolio
Mature brands still fund innovation — but loss of exclusivity, pricing pressure, and increasing regulatory complexity are forcing leaders to rethink how these portfolios are managed. Watch the webinar recording to hear our experts share a practical decision framework and real-world use cases to help you choose the right path for each asset and align the operating model and partners to execute with speed and confidence.
Key highlights
- A clear way to segment mature assets to determine the best strategy – retain, release, or reignite
- A pragmatic archetype lens to help align outsourcing models to your operating realities, helping improve cycle times, de-risk transitions, and scale globally
- Methods to help reduce Selling, General, and Administrative (SG&A) expenses to protect and improve margins, preserve and expand market share, and free internal resources for critical initiatives
- Case studies from companies that have successfully outsourced management of their mature portfolios while maintaining quality, safety, and regulatory compliance.
Moderator:
Chris Englerth, Director of Global Consulting Services, Cencora
Speakers:
Stephan Hütter, Director, Global Program Management, Cencora
Janice Cassamajor, Director, Customer Success, Cencora
Hugo Pessoa, Sr. Director, Global Strategic Accounts, Cencora
Access the webinar recording
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