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Retain, release, reignite: Models to optimize the mature product portfolio
Mature brands still fund innovation — but loss of exclusivity, pricing pressure, and increasing regulatory complexity are forcing leaders to rethink how these portfolios are managed. On Wednesday, May 13th, at 11am ET, join Cencora experts as they share a practical decision framework and real-world use cases to help you choose the right path for each asset and align the operating model and partners to execute with speed and confidence.
Key highlights
- A clear way to segment mature assets to determine the best strategy – retain, release, or reignite
- A pragmatic archetype lens to help align outsourcing models to your operating realities, helping improve cycle times, de-risk transitions, and scale globally
- Methods to help reduce Selling, General, and Administrative (SG&A) expenses to protect and improve margins, preserve and expand market share, and free internal resources for critical initiatives
- Case studies from companies that have successfully outsourced management of their mature portfolios while maintaining quality, safety, and regulatory compliance.
Moderator:
Chris Englerth, Director of Global Consulting Services, Cencora
Speakers:
Stephan Hütter, Director, Global Program Management, Cencora
Janice Cassamajor, Director, Customer Success, Cencora
