Alphega Pharmacy UK Elevate Convention 2025: leading the future of pharmacy through innovation, AI, and patient-centred care
Alphega Pharmacy brought together more than 200 independent pharmacy professionals, partners and thought leaders for its annual conference this weekend in Birmingham. The event, hosted at the Hilton Hotel on 22 June, explored the latest in healthcare innovation, operational excellence and patient care, as well as discussions of the changing pharmacy landscape and embracing technological innovation. Attendees shared practical insights and real-world solutions shaping the future of independent pharmacy in the UK.
The conference featured a lineup of notable speakers from Perrigo, Serve First, Reckitt and Kenvue, as well as Dr Zubir Ahmed MP. Alongside this, breakout sessions took place focused on supplier perspectives, from smarter solutions from working, to elevating community pharmacists and helping patients quit smoking. Sessions also included practical case studies from Alphega members and suppliers.
As the role of community pharmacy continues to expand, the Alphega Convention acts as a catalyst for knowledge-sharing and collaboration, helping members stay ahead of clinical, operational and digital changes in primary care. Attendees left with tools and new strategies – from embracing digital solutions to enhancing patient engagement – that provided practical insights to streamline operations and strengthen their role as frontline healthcare providers within their communities.
Mandeep Mudhar, Head of Alphega, said: "This year's Alphega Pharmacy UK Elevate Convention 2025 showed just how much opportunity exists for pharmacies that embrace innovation and patient-first thinking. It was fantastic to see so many passionate pharmacy professionals come together to share ideas and look ahead to an exciting future."
Dr Zubir Ahmed, MP for Glasgow South West, said: "Alphega Pharmacy UK Elevate Convention was a strong reflection of the strength of community pharmacy and its vital role in shaping the future of healthcare. Alphega members are instrumental in driving the shift from hospital-based care to more community-focused services. The conference was a landmark event and I was honoured to be the keynote Westminster speaker."
