Changing channels
How channel strategy impacts product access and commercial success.
Does the possibility of a product expiring on the shelf at retail seem too risky? Does a network that includes more specialty pharmacies simply mean more to manage? Are you correctly assessing the role of a specialty pharmacy network compared to that of a specialty distributor? How broad is too broad? And what does it all mean for the success of your product and the health of the patients who need it?
As pharmaceutical companies continue to launch specialty products, commercial success becomes increasingly dependent on finding the right answers to these channel strategy questions and dozens of others like them. In this ebook, we explore the commercialization impact of distribution decisions and the truth behind a few common misconceptions.
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