Supporto alla commercializzazione

Market research and insights

Inform decisions, drive innovation, and boost competitive advantage

Unlock unparalleled insights into your customers and patients with Cencora's market research and insights solutions. Leverage robust data and comprehensive analysis from diverse sources, including key opinion leaders and stakeholders, to make informed, strategic decisions and validate your market access strategy. 

Our pharmacy data empowers you to make insight-driven decisions tailored to your commercial needs, while our patient-centric research ensures that customers and patients remain at the core of your business. Additionally, we collaborate with stakeholders to develop insightful advisory boards, enhancing your product's strategic direction.

  • Uncover detailed stakeholder insights that guide your commercialization journey. 
  • Validate your market access strategy by recognizing your product’s strengths and challenges.
  • Identify opportunities for further patient support and align your business for more effective, targeted activities.

Features and services

Cencora offers access to an extensive database of fully profiled pharmacy businesses. Depending on your company’s needs, you can conduct surveys with pharmacists and industry professionals, or organize focus groups with pharmacists. With these data-driven pharmacy insights, you can identify opportunities for further patient support and align your business for more effective, targeted activities.
Advisory boards help you recognize your product’s strengths and challenges, allowing you to validate your market access strategy. We work with key opinion leaders and stakeholders to develop insightful advisory boards for your product. We help you elicit feedback from both public and private drug benefit plan managers, leading physicians in specialized therapeutic areas, and patient advocacy groups. Additionally, our in-house market research team conducts qualitative and quantitative research to uncover detailed stakeholder insights that guide your commercialization strategy. 
Clients count on our health policy and reimbursement expertise to develop strategies that adapt to the changing payer environment and support appropriate patient access. Whether it’s designing provider tools that break down complex billing and coding or educating provider offices on how to proactively position for legislative and regulatory updates, Cencora's reimbursement and policy insights (RPI) team has the knowledge, experience, and client service skills to create and implement effective strategies for success. 

Soluzioni correlate

FormularyDecisions® per le aziende biofarmaceutiche
Scambia informazioni ed entra in contatto con la più grande comunità online attiva di responsabili delle decisioni sanitarie negli Stati Uniti per condividere le informazioni durante l’intero ciclo di vita del tuo prodotto.
  • Industria farmaceutica
  • Sistema sanitario
FormularyDecisions® per i responsabili delle decisioni sanitarie
Accedi a evidenze per migliaia di prodotti, tutto da un unico sito. Unisciti alla più grande comunità online dei tuoi colleghi nella revisione dei prodotti sia nella fase pre-lancio sia in quella post-lancio per le decisioni relative al posizionamento nel prontuario.
  • Sistema sanitario
  • Industria farmaceutica
PayerPulse™ Express
La tua scorciatoia per ottenere informazioni di mercato rapide e fruibili sui soggetti pagatori.
  • Supporto alla commercializzazione
  • Industria farmaceutica
  • Globale
Innomar Strategies
Innomar Strategies offre servizi di accesso al mercato in Canada.
  • Logistica e magazzinaggio
  • Industria farmaceutica
  • Studi medici
  • Canada

Risorse correlate

Articolo

Cencora PayerPulse: I vantaggi dello scambio di informazioni pre-approvazione (PIE)

Articolo

Perché FormularyDecisions® è la scelta giusta per il coinvolgimento dei soggetti pagatori del settore biofarmaceutico

Webinar

Demo della piattaforma FormularyDecisions

Discover more capabilities

Drug research and clinical development support

Streamline the drug development process and minimize risk when bringing new therapies to market with our suite of consulting and support solutions.

Patient access and adherence support

Address potential barriers to access and increase the speed-to-therapy with our suite of pharma patient support services.

Logistics and warehousing

Leverage our global network, specialized packaging, and customs expertise to ensure safe, secure storage and timely delivery worldwide.

Want more information? 

We're here to answer questions and to support your commercialization needs.