Learn more about our speaker sessions
Tuesday, December 9, 1:15pm - 2:30pm
From tradition to transformation: Evolution of channel strategies to improve patient access
- Patient centric channel strategies to address our evolving market
- Understand key market dynamics and patient needs to maximize traditional, limited, and direct to patient models
- Examine brand / trade strategies for managing portfolios of products with varying US channel and global requirements
- Beyond direct to patient
- Discuss innovative approaches to incorporate overall global brand strategies into tactical channel approaches
- Explore building strategies that encompass proactive approaches to address changing market, regulatory and product type dynamics
- Orchestrating tailored solutions from retail to digital pharmacy
- Explore how a digital first approach can accelerate access and improve adherence
- Explore future-forward strategies to meet the demands of an increasingly digital-first healthcare environment
MODERATOR/SPEAKER 1: Tom Doyle, Head, U.S. Commercialization at Cencora
SPEAKER 2: Chara Reid, Senior Director, Strategic Initiatives, Immunology at Cencora
SPEAKER 3: Ben Dean, Head of Business Development at FuzeRx
Wednesday, December 10, 10:00am - 10:45am
CGT Distribution and Logistics — Unique considerations when Launching a cell or gene therapy
Both distribution and logistics are related and critical components to successful drug commercialization but are uniquely challenging when it comes cell and gene therapies (CGTs). In this session, you will hear industry expertise on how to best set up your distribution and logistics plan to meet the complex needs of a cell or gene therapy.
- Gain actionable insights into distribution and logistics challenges based on the experience from several successful CGT launches
- Learn how channel planning decisions can help you overcome access barriers and successfully scale your therapy.
- Discover expert strategies to comply with complex storage and shipping requirements.
- Understand the interconnectedness of decisions in channel strategy, distribution strategy, and beyondFind out about new advanced capabilities in logistics and the value they will bring
MODERATOR/SPEAKER 1: Melissa Lattanzi, Vice President, Emerging Therapies at Cencora
SPEAKER 2: Krystal Haynes, Senior Director of International 3PL Business Development at Cencora
Meet the speakers
