Global generic products

Extend the reach of your products with our best-in-class global distribution network. 

Expanding your reach

To satisfy patient demand in today’s healthcare environment, pharmaceutical manufacturers must ensure their generic products are distributed when and where they’re needed. We built our best-in-class distribution network upon strong relationships with community pharmacies, health systems, long-term care facilities, and other classes of trade. When you partner with Cencora, you gain a partner with the reach, scale, and expertise to grow your global market share and extend your reach into all sites of care. 
≈100%
of distribution presence in U.S. hospitals and major hospital GPOs
33%
of retail pharmacies served within the community pharmacy network
60K+
sites of care receive daily deliveries

Benefit from our extensive network

A far-reaching network of health systems customers

Cencora is proud to distribute to nearly 100% of the hospitals in the United States. In a growing trend, many of those hospitals now contain their own retail pharmacies with over-the-counter (OTC) product areas. Partnering with us means gaining access to those pharmacies through regular publications and communications.

Caring for the long-term care facilities

The product options in the OTC space can sometimes be overwhelming for those who don’t specialize in it. Long-term care facilities and pharmacies have a special need for lasting care that we understand and support. Through our regular publications and communications, we help these customers focus on the products their patients need the most.

An integrated independent pharmacy network

Partnering with us means gaining access to the Good Neighbor Pharmacy® (GNP) network of independent pharmacies, which unites strong independent stores under one brand. Our experts work with thousands of GNP members to help them optimize their OTC and consumer healthcare product portfolio and grow their status as preferred community healthcare destinations.

Drive value through generics purchasing programs

PRxO Generics® formulary

Cencora actively promotes PRxO Generics products through programs and sales initiatives that maximize customer profit and simplify operations, allowing providers to focus on delivering exceptional patient care.

SmartSource

SmartSource is Cencora's secondary wholesale solution to your everyday, pediatric, compounding and specialty needs, serving retail, small-chain and long-term-care pharmacies.

What we offer

Transform big data into actionable business insights with CERTIO®

CERTIO® offers an easier-to-use platform with enhanced analytics to better support manufacturers’ business with Cencora. Users will have access to an overview that highlights sales, inventory, and service level as well as more detailed dashboards that identify key opportunities to improve overall supply chain health. Tableau-based dashboards provide greater insight into our distribution network and support proactive communication across organizations. CERTIO offers all of this along with the same timely, reliable data so that manufacturers can quickly respond to changing business conditions.

Targeted promotions through CustomConnect®

Leverage our expertise and unique access to customers to promote your generic products through CustomConnect, a highly targeted marketing program that leverages our proximity to the customer, connecting your brand message with relevant healthcare decision makers. Reach our customers through a full suite of print, digital, and in-person options.  

Unit dose packaging

American Health Packaging (AHP) is the industry-leading supplier of unit dose oral solids. With a portfolio of nearly 550 unit dose products across all major therapeutic classes, AHP provides bar-coded, stability-tested products to health systems, long-term care providers and alternate sites of care. AHP unit dose products improve dispensing safety in the institutional setting for patients and providers, while AHP’s market-leading position helps our manufacturer partners increase their market share.

RFID tagging service

Avoid the costly investment in technology and additional resources for pre-tagged medications with our radio-frequency identification (RFID) tagging service. This service allows pharmacies nationwide to purchase Cencora products with RFID tags already applied, eliminating the labor-intensive process of tagging. The tags adhere to universal standards set by the RAIN Alliance and are compatible with any technology system that can read RFID tags, including popular kit and tray management solutions. This technology-agnostic service operates on an open-source model, freely sharing tag decoding information with interested technology providers.
 

Connect with our experts