Our offerings in Romania
Cencora supports Romania’s healthcare needs with tailored solutions designed to help organizations comply with both national and EU regulations. We collaborate with stakeholders across the public and private sectors, leveraging our efficient distribution network to enhance medication access, including in underserved rural areas.
As Romania’s pharmaceutical market continues to grow in specialty products, biologics, and innovative therapies, we bring global expertise and local insights to help manufacturers, healthcare providers, and pharmacists navigate this evolving landscape. By focusing on patient-centric solutions, sustainable practices, and cutting-edge technologies, Cencora is committed to advancing healthcare and improving outcomes for communities across Romania.
As Romania’s pharmaceutical market continues to grow in specialty products, biologics, and innovative therapies, we bring global expertise and local insights to help manufacturers, healthcare providers, and pharmacists navigate this evolving landscape. By focusing on patient-centric solutions, sustainable practices, and cutting-edge technologies, Cencora is committed to advancing healthcare and improving outcomes for communities across Romania.
Who we serve
Pharmaceutical manufacturers
Manufacturers can bring their products to market seamlessly with a comprehensive suite of services including clinical trial support, pharmaceutical logistics and distribution, product marketing support, patient support, and customer support solutions.
Pharmacists
Pharmacists benefit from tailored solutions to streamline operations, improve efficiency, and focus on patient care. We provide tools, training, and resources to help independent pharmacists grow their businesses and enhance their impact.
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Our impact in Romania
Alliance Healthcare is one of the main distributors of pharmaceutical products in Romania, a provider of logistics services that offers both assistance in clinical studies and innovative solutions for pharmacies and pharmaceutical manufacturers.
200+
manufacturer partnerships*
11,200
medicines distributed*
6,000
delivery locations*
*The statistics presented above reflect Alliance Healthcare's reach and impact across Romania, based on internal data as of September 2025.
Our brands in Romania
Our teams in Romania work collaboratively to provide end-to-end healthcare solutions to help improve patient care. Their combined expertise enables Cencora to deliver tailored, innovative, and efficient solutions to pharmaceutical manufacturers and pharmacies in Romania.
Alcura
Our Alcura team leverages 15+ years of expertise to provide tailored clinical trial solutions, including product sourcing, specialized transport, storage, and packaging, supporting reliable access to investigational products across Central and Eastern Europe (CEE) while adhering to the highest quality standards.
Alloga
Our Alloga team, part of Cencora's global third-party logistics (3PL) services, specializes in pharmaceutical logistics, offering efficient pre-wholesale solutions, including direct deliveries, international shipping, GMP-compliant packaging, and order management, supported by advanced warehouses and a commitment to fast, reliable service across Romania.
Skills in Healthcare
Our Skills in Healthcare team provides a range of marketing and sales solutions to support brand growth, including sell-in, sell-out, cross-selling, data, and insights.
Our product brands in Romania
We are proud to work with brands that offer quality products that reflect our commitment to consistency and care, meeting the evolving needs of healthcare professionals and the communities they serve throughout Romania.
European projects
Our training initiatives project MOVE / cod SMIS 308938 and project Step UP / cod SMIS 300710 aim to provide awareness, counseling, and professional training for 613 employees in the pharmaceutical sector across Romania over 36 months. The programs focus on equipping employees with updated skills to keep pace with technological advancements and emerging labor market demands, by helping that they remain competitive and capable in an evolving workplace.
A commitment to corporate responsibility
We are dedicated to corporate responsibility, striving to create a lasting positive impact on communities through education, healthcare access, and social support. Through partnerships with organizations like Teach for Romania, Hope and Homes for Children, Save the Children Romania, and the SO.SI.SE.SA Foundation, we empower disadvantaged children, reduce infant mortality, and improve access to medical care and education for vulnerable populations. These efforts reflect our commitment to improving lives and advancing healthcare across Romania.
Meet our local leadership
Committed to collaboration, our local leadership team in Romania is dedicated to building lasting partnerships and supporting your success at every stage.
Iulian Trandafir
VP Regional General Director CEE
Emilian Trăsnea
Finance Director
Daniel Ștefan
Sr Director Executive Management
Ionuț Căulea
Director Operations
Carmen Zota
Regional HR Director
Alina Pene
Sr Director – CEE Marketing & Communications
Elena Iacob
CEE Regional Senior Legal Counsel
Connect with our team in Romania to get started
Complete this short form to connect with our team in Romania. From general business information to partnership opportunities and tailored solutions, we’re here to support your local needs.
Need immediate assistance?
Visit our help and support page for help with orders, technical issues, account updates, and more.
Need immediate assistance?
Visit our help and support page for help with orders, technical issues, account updates, and more.
